Elevator Pitch No. 2

1) Link to Elevator Pitch No. 2: https://youtu.be/StXyRwVWY9M

2 and 3)
Reflection and what I changed: The feedback I received last time for the elevator pitch was all positive, so there were not many improvements made available to me to adjust for this one. Based on that feedback however, I ensured that I included a concise yet detailed description of the product I was promoting, since this was an aspect of the pitch that received positive views last time. I was surprised that the comments were satisfied with the amount of information and explanation I provided for the product. I thought the explanation I provided could have been more detailed.

The feedback most useful was that I gave information in the pitch that was concise yet still useful to multiple people. It is good to hear that the pitch addressed a wide range of audiences that could potentially buy the product and shows that I was able to cover the essential information that pulls investors in, while still avoiding going into unnecessary features of the product. Not only did I adjust the conciseness of the pitch, but I also made sure I referenced how this product helps potential customers compete better in their marketplace. Referencing competition draws the audience in and helps them understand the usefulness and value of the product that much more, when they consider the competitive advantage they gain from implementing it in their business (hospitals and their logistical flow management system in this case). I also emphasized how this service helps hospitals no longer have to worry, which is an appeal to their emotion and experience that is always on their mind when offer their type of service. Appealing to their emotions does much more to show them the purpose and uniqueness of this product to be used in hospitals, than appeal to logic.