Interview 1:
Alternative Solutions:
I would call the hospital if I did not have this solution, this product. If this application were not available as an app I could download I would resort to calling the office directly and relying on their personal judgement for the wait time. I would look up the office online through google and see if I could find the answers there.
How and Where:
I would buy online before I would go to a store that sold this application or solution. I would also allow use card for mostly everything. I would not use cash.
Alternative Solutions:
I would call the hospital if I did not have this solution, this product. If this application were not available as an app I could download I would resort to calling the office directly and relying on their personal judgement for the wait time. I would look up the office online through google and see if I could find the answers there.
How and Where:
I would buy online before I would go to a store that sold this application or solution. I would also allow use card for mostly everything. I would not use cash.
Post-Purchase Evaluation:
Quality and performance, or durability, how long it lasts. These are the factors I need for a purchase to be a good idea. I think a purchase was a bad idea when the product doesn't work like I thought it was going to. Also, when I find out another product or alternative could have been better after I already purchased the other.
Quality and performance, or durability, how long it lasts. These are the factors I need for a purchase to be a good idea. I think a purchase was a bad idea when the product doesn't work like I thought it was going to. Also, when I find out another product or alternative could have been better after I already purchased the other.
Interview 2: Alternative Solutions:
I would call the ER and hope that someone gave me that information. I would start there, other than physically going into the building. Then I would go onto the website and see how people rated the hospital to see if it's reputable.
I would call the ER and hope that someone gave me that information. I would start there, other than physically going into the building. Then I would go onto the website and see how people rated the hospital to see if it's reputable.
How and Where:
Online and the phone. I would use cash, not credit or financing. Especially for an app like this. I am more likely to buy something in store compared to online. It depends on what I'm buying as well. I don't mind buying things online that don't need to be sized.
Online and the phone. I would use cash, not credit or financing. Especially for an app like this. I am more likely to buy something in store compared to online. It depends on what I'm buying as well. I don't mind buying things online that don't need to be sized.
Post-Purchase Evaluation:
The price is what drives my idea of what is a good purchase. I can also compare it to other things and know that it is a good deal.
Interview 3: Alternative Solutions:
I would check with the people at the desk and also look on google to see the traffic that is listed or posted the site. Aside from that, there is nothing else I would do.
I would check with the people at the desk and also look on google to see the traffic that is listed or posted the site. Aside from that, there is nothing else I would do.
How and Where: Online and in person physically by just asking. It depends on what it is but typically I buy things in store. The vast majority of the time I use a debit card that works like cash.
Post-Purchase Evaluation:
If it has quality online reviews or consumer reviews. I weigh the pros and cons of the purchase decision to see if the pros outweigh the cons. If the product does what it claimed it would do, I would be satisfied.
The most important aspect for me to consider buying this app would be if it did what it said it would do and was very accurate. I would pay for it if it were reliably reporting the wait times and information on my experience in the hospital. Cost effectiveness would be the other major factor. I would not pay more than $5 probably.
Does price matter the most? Does quality? Does style? Is there more than one factor that is important to your customer segment?
Summary:
Those interviewed all show a desire to buy this product online, although prefer to buy certain things in store. They collectively would probably not spend over $5 for the product. It is clear that all of those interviewed would resort to calling the front desk to determine the estimated wait time or walking in personally and asking. This presents an opening for the product because it shows consumers do not have an alternative solution to either calculate ER wait time or relay this information to patients in real-time and in an efficient manner. It is also clear that all interviewed prioritize quality and price when purchasing a product, including one like this. Ensuring that the product is reliable and durable is also highly preferred.
Conclusion:
Based on these interviews, this segment is one that seeks alternative solutions through the internet and through person to person contact. Additionally, this segment makes purchases based mostly on their own judgement of the price and quality of the product, but also on the product's reputation amongst fellow consumer. Lastly, this segment considers something a good buy if it does what they expected it would do and does it for a reliable amount of time. Consumer reviews are very important to this segment as well as the fulfillment of a noticeable need. When marketing this application, I would need to prioritize specific and clear messaging to remind consumers of their experience without the product, increasing their awareness of the product's usefulness in their eyes.
Based on these interviews, this segment is one that seeks alternative solutions through the internet and through person to person contact. Additionally, this segment makes purchases based mostly on their own judgement of the price and quality of the product, but also on the product's reputation amongst fellow consumer. Lastly, this segment considers something a good buy if it does what they expected it would do and does it for a reliable amount of time. Consumer reviews are very important to this segment as well as the fulfillment of a noticeable need. When marketing this application, I would need to prioritize specific and clear messaging to remind consumers of their experience without the product, increasing their awareness of the product's usefulness in their eyes.
Hi Tyler, thanks for sharing. This is definitely a unique service so it seems that there aren't many "alternatives" per say that a given customer could shop around for. I know personally I wouldn't think of this as something that I could look for alternatives for. I personally like purchasing in a physical store as well as opposed to online however this product seems like something you would have to buy online. I agree with the post-purchase evaluation criteria that the people you interviewed discussed.
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