Create a Customer Avatar

My Customer Avatar: 20-30 aged person who is somewhat adventurous and wants to have efficient solutions that they can track, instead of waiting and trusting that the service will come.

.                 

Given the customer segment identified in my previous posts, the prototypical customer for the Patient Buddy application is a male (or female) 20-30 years of age. The prototypical customer is one more familiar with technology than the average person, since they will be the ones looking for a technological solution to their problems, including the problem of a wait-line at the ER room. This customer is one that would want to receive updates regarding their care as a patient admitted into the ER and will be more impatient than the average customer because of the digital age they have grown up in. While any age range can use the product solution I am proposing, the one most likely to use the product manages most of their paperwork and bills online, processes their transactions and keeps track of them online, and always prefers to complete things the fastest way, especially if it involves their cell phone. This customer is active enough to have medical problems and for hobbies is someone that is active on social media. The customer could or could not have children. If they did they would be more likely to download the app, since there is another dependent in their household that they must keep record of medically. That is one more person that would create an incentive for a parent to have an app that tracks their child's ER wait time and shows their progression through the hospital. The is also someone who may work at night or spend time up later in the day and may therefore go into the ER at the peak hours (11p-3a) and thus need the product more.


What do you have in common with the customer avatar? 
The avatar and I share the same age range as well as the same online habits. Both of us are quick to look for faster and more efficient options, especially if it can be done on our phones, since the phones are carried everywhere. The hobbies that we have are similar in that both of us check social media and carry out most of our daily activities through online applications. Additionally, there is a sense in which both of us lack a certain level of patience, or would prefer to see the progress being made in the service we are receiving (in real time). Instead of just blindly waiting to be called, I prefer having some certainty that I am approaching being seen and I can also track everything that happened to me in the hospital in one central location.


If you have anything in common with the avatar, do you think that is a coincidence? Why?
I do not think it is a coincidence that I have things in common with the avatar. The idea for this product came out of a situation I went through at the ER room and hospital earlier this semester, so it would make sense that I match the prototypical customer description. I have not only experienced the customer need before, but I am also someone who naturally fits that demographic - being between the ages of 20 and 30, and someone who potentially could have family members (or starting to have kids) that would increase my chances of using an app that can track wait time at the ER.